From anglers – for anglers
OSHELURE are fishing lures created in Latvia, designed and tested by anglers themselves in real conditions – in Latvian lakes and rivers. Each model is created with one goal – to provide indispensable support in specific types of situations.
We do not mass-produce lures without a concept. Every design originates from real fishing situations – when you need a specific movement, silhouette, or fall rate that simply works.
High-quality perch, zander, and pike lures created in Latvia
OSHELURE specializes in soft plastic lures designed for the most popular predatory fish in Latvia – perch, zander, and pike.
- Perch lures – compact, active, and sensitive even with slow animation
- Zander lures – optimized for jigging, with a "stable action on the drop"
- Pike lures – larger silhouettes with distinct movement and provocative vibration
The lures are tested in various waters and seasons to ensure they work not only in "ideal conditions" but also on difficult days.
Why choose OSHELURE?
- OSHELURE is high-quality handiwork. Our lures are self-produced, and we care about quality. All lures are developed and manufactured locally, which allows us to control every detail – from the material to the final result. This means predictable quality and the ability to quickly improve products based on real experience.
- A wide range of fishing lures for different spinning techniques. You will find exactly what you are looking for.
- Practically tested lures – not theory, but real catches. Each model is verified in real-world fishing situations, not just "on paper." If a lure doesn't work in practice, it doesn't reach the customer.
- Lures are adapted to Latvian waters. The lures are developed taking into account the specifics of Latvian waters – depths, currents, and fish behavior. This provides an advantage over universal solutions, which very often are a compromise.
- Favorable terms for wholesalers. We offer flexible cooperation terms for partners throughout Latvia and beyond. Our goal is to build long-term cooperation where both sellers and anglers benefit.
- Competitive prices. You pay for the product, not for marketing or middlemen. This allows you to get high quality at a price that is accessible for everyday fishing.
Our approach
We are constantly experimenting with shapes, colors, and materials based on seasonal changes, water transparency, and fish behavior.
Many OSHELURE lures have been born simply out of necessity.
When existing solutions don't work, we create our own.
And if they work for us, they will work for others too.
